PDG Rtn. AKS V.R.Muthu was born to Mr. V.V.V. Rajendran and Mrs. Jegathambal on October 6, 1953.
 
His schooling happened at K.V.S. Higher Secondary School, Virudhunagar, Tamil Nadu and his PUC was at St. Joseph College, Trichy, Tamil Nadu. He graduated as a Bachelor of Commerce from M.M.K. College, Mumbai.

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He started his career as an intern, who practised auditing under Auditor K.V.Ramasamy (Chennai) for 3 years. 1978 was when it all began. He entered his family business of manufacturing and marketing Gingelly Oil. 

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Right from day one, his interest was towards marketing. He continually kept exposing himself to the advertising knacks of those days. In a span of 6 six years (1980 – 1986), he heaved the annual turnover of the company to 12 crore and now (2022 - 2023) it is 900 crore. 

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When he discovered the true scope of business, powerful marketing could bring in, he and his brothers jointly created a new brand of Gingelly Oil, IDHAYAM. He studied exceptional advertising methods and incomparable promotion techniques. Eventually, Idhayam redefined the term, ‘Marketing’ and the state of Tamil Nadu gracefully accepted it with open arms. 

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Today, brand IDHAYAM is attested as a symbol of quality and that it was on the breakfast table of the Honorable Prime Minister of India, Shri Narendra Modi during his visit to Russia (2017) is a convincing testimonial. South Indians all over from Toronto in North West to Sydney in South East share smiles stating that Idhayam is available to them.

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Rotary International attracted him as an incredible organization that operates on the idea, “Service above Self!” He became a Rotarian in 1981 and feels that his life became more meaningful after that. 

He believes that charity to health and education is charity in its supreme form.  With the incomparable support of fellow Rotarians, he took part in projects which brought changes psychology-wise, finance-wise and health-wise in the lives of a million people around him.

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Organizing heart camps, providing artificial limbs, supporting eye donation and vision screening, adopting orphanages and old age homes, meeting common people’s health needs, promoting Tamil literature, motivating sports champions and encouraging the teaching fraternity of the education sector have been some of the important projects of Idhayam family through Rotary Club of Virudhunagar till date.