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HIS JOURNEY 

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RTN. V. R. MUTHU

DG Rtn. AKS V.R.Muthu was born to Mr. V.V.V. Rajendran and Mrs. Jegathambal on October 6, 1953.
 
His schooling happened at K.V.S. Higher Secondary School, Virudhunagar, Tamil Nadu and his PUC was at St. Joseph College, Trichy, Tamil Nadu. He graduated as a Bachelor of Commerce from M.M.K. University, Mumbai.

He started his career as an intern, who practised auditing under Auditor K.V.Ramasamy (Chennai) for 3 years. 1978 was when it all began. He entered his family business of manufacturing and marketing Gingelly Oil. 

Right from day one, his interest was towards marketing. He continually kept exposing himself to the advertising knacks of those days. In a span of 6 six years (1980 – 1986), he heaved the annual turnover of the company from 2 crore to 12 crore. 

When he discovered the true scope of business, powerful marketing could bring in, he and his brothers jointly created a new brand of Gingelly Oil, IDHAYAM. He studied exceptional advertising methods and incomparable promotion techniques. Eventually, Idhayam redefined the term, ‘Marketing’ and the state of Tamil Nadu gracefully accepted it with open arms. 

Today, brand IDHAYAM is attested as a symbol of quality and that it was on the breakfast table of the Honorable Prime Minister of India, Shri Narendra Modi during his visit to Russia (2017) is a convincing testimonial. South Indians all over from Toronto to Sydney share smiles stating that Idhayam is available to them.

Rotary International attracted him as an incredible organization that operates on the idea, “Service above Self!” He became a Rotarian and feels that his life became more meaningful after that. 

He believes that charity to health and education is charity in its supreme form.  With the incomparable support of fellow Rotarians, he took part in projects which brought changes psychology-wise, finance-wise and health-wise in the lives of a million people around him.

Organizing heart camps, providing artificial limbs, supporting eye donation and vision screening, adopting orphanages and old age homes, meeting common people’s health needs, promoting Tamil literature, motivating sports champions and encouraging the teaching fraternity of the education sector have been some of the important projects of Idhayam family through Rotary Club of Virudhunagar till date.

AWARDS AND ACHIEVEMENTS

 Apart from the innumerable awards received from educational institutions and regional business groups, Rtn. V.R.Muthu has received exceedingly dignified recognitions from 7 international, national and state level institutions/organizations.

  • Doctor of Letters (2019) by International Economics University.

  • Arch Klump Society @ AKS Member (2021) as recognized by the Rotary International, USA.

  • KAMAL PATRA YOUNG ACHIEVER Award (1993) for Professional Excellence and RPP Award for Charity by Junior Chamber International, India.

  • TOBIP Award (2007) by Junior Chamber International, Coimbatore, Tamil Nadu for being identified as the best businessman in India.

  • Businessman of the year (2018) by Tanjore Chamber of Commerce and Industry, Tamil Nadu.

  • Resource Person of the Largest Marketing Lesson in the World of Guinness World Records organized by Department of Management Studies, VVV College, Virudhunagar. 

  • Dr. A.P.J.Abdul Kalam Award (2016) and Distinguished Alumnus Award (2019) by St. Joseph’s College, Trichy. 

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RESPONSIBILITIES HELD 

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With his utmost involvement and engrossment, Mr. V.R.Muthu carries out the following responsibilities:

  • Executive member of Tamilnadu Chamber of Commerce

  • Director of Tamilnadu Oil and Oil seeds Merchants Association

  • Vice- President of Thangamayil Jewellery

  • Independent Director of Hatsun Agro Products

  • President of Virudhunagar District Small and Tiny Industries Association

  • Patron of RJ Mantra English School, Virudhunagar; Idhayam Rajendran School, Madurai and V.M.G.R.R.S.S. Sakthi School, Virudhunagar, Tamil Nadu

  • Convenor of Unja Dhanasamy - Parimaladevi Coordinating Trust (which encompass Educational Trust, Old Age Home Trust, Widow Welfare Trust and Eye Donation Trust)

  • District Governor  of Rotary District 3212 for the year 2022-23

  • Managing Director of Punch Gurukulam (with 200 trainers)

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